一、承辦院系School/Department host:
新聞與傳播學院 School of Journalism and Communication
二、挑戰(zhàn)主題Theme:
全球數(shù)字文創(chuàng)的現(xiàn)狀與趨勢
Situation and trends of global digital cultural and creative industries
三、導語/背景情況概述Background:
作為“創(chuàng)意經(jīng)濟”的主力軍，文化創(chuàng)意產(chǎn)業(yè)在全球飛速發(fā)展，實現(xiàn)了巨大的經(jīng)濟產(chǎn)出并創(chuàng)造了豐富的就業(yè)機會。多元的文創(chuàng)形式呈現(xiàn)出全球化、年輕化與信息化的特點，已經(jīng)深入世界公民的日常生活中。文化科技融合創(chuàng)新正成為21世紀新興主題詞，伴隨著產(chǎn)業(yè)互聯(lián)網(wǎng)的崛起，各行各業(yè)也步入數(shù)字化的融合進程。數(shù)字文創(chuàng)以文化創(chuàng)意內容為核心，依托數(shù)字技術進行創(chuàng)作、生產(chǎn)、傳播和服務，此主題是在“第四次工業(yè)革命”下對社會理論的創(chuàng)新、文化信息、文化創(chuàng)意工作者以及數(shù)字技術概念背后的深度探討與學習。
As the main force of the "creative economy", the world of cultural and creative industry has developed rapidly, achieving huge economic output and creating a great number of employment opportunities. Cultural and technological integration and innovation is becoming a new theme in the 21st century. With the characteristics of globalization, revitalization and informationization, diversified forms of cultural creation have entered into the daily life of citizens around the world. With the rise of industrialized Internet, all walks of life have entered the process of digital integration. With digital cultural and creative content as the core, digital technology is relied upon to create, produce, communicate and serve. This Hack will explore social theories in terms of innovation, cultural information, cultural creators as well as the concept of digital technology in the context of the "Fourth Industrial Revolution".
四、該領域比較關注的問題Our key topics of interest:
1. 傳統(tǒng)行業(yè)及傳統(tǒng)文化在數(shù)字文創(chuàng)時代下的轉型與發(fā)展
2. 創(chuàng)意內容及創(chuàng)意工作者在媒介產(chǎn)業(yè)中的發(fā)展與特點
3. 文化科技融合領域下，全球數(shù)字文創(chuàng)的發(fā)展及未來趨勢
1. Transformation and development of traditional industries and traditional culture in the era of digital cultural and creative industries.
2. Development and characteristics of creative content and creators in the media industry.
3. Development and future trends of global digital cultural and creative industries in the field of cultural and technological integration.
五、主講老師Hack Leader
胡鈺，清華大學新聞與傳播學院教授，博士生導師，清華大學新聞與傳播學院黨委書記，清華大學文化創(chuàng)意發(fā)展研究院執(zhí)行院長，中國新聞史學會副會長，中國特色新聞學研究委員會會長中國紫禁城學會常務理事，清華校友總會文創(chuàng)專業(yè)委員會會長，清華大學國家形象傳播研究中心副理事長。研究方向為新聞理論，企業(yè)傳播，文化研究。
Hu Yu is a Tsinghua University professor from the School of Journalism and Communication. He is a PhD supervisor, secretary of the Party Committee, Executive Director of the Institute for Culture Creativity of Tsinghua University, Vice President of the Chinese News Journalism with Chinese Characteristics Research Council, managing director of the Chinese Society of the Forbidden City, a professional committee chairman, and Tsinghua Alumni Association Vice President of National Image Communication Research Center of Tsinghua University. His research interests include journalism theory, corporate communication, and cultural studies.
張錚，清華大學新聞與傳播學院副教授，博士生導師，清華大學國家文化產(chǎn)業(yè)研究中心副主任，清華大學文化創(chuàng)意發(fā)展研究院副院長。研究方向為新媒體與人的發(fā)展、新媒體受眾與效果研究、數(shù)字文化產(chǎn)業(yè)、文化產(chǎn)業(yè)與區(qū)域經(jīng)濟等。
Zhang Zheng is an associate professor and PhD supervisor at the School of Journalism and Communication, Tsinghua University. He is also the deputy director of the National Research Center for Cultural Industry of Tsinghua University, and the deputy director of the Institute for Cultural Creativity of Tsinghua University. His research interests include new media and human development, audience and effect research of new media, digital cultural industry, cultural industry and regional economy.
六、導師簡介Mentors
宋洋洋，中國人民大學創(chuàng)意產(chǎn)業(yè)技術研究院副院長，文化品牌評測技術文化和旅游部重點實驗室副主任，湖南大學特聘教授。國家社科基金藝術學項目入庫專家，中宣部國家文化產(chǎn)業(yè)發(fā)展重點項目庫入庫專家，文化和旅游部行業(yè)智庫專家?guī)斐蓡T，國家重點研發(fā)計劃“文化科技與現(xiàn)代服務業(yè)”重點專項指南編制專家，國家中長期科技發(fā)展規(guī)劃專題起草組專家，第六次國家技術預測研究組專家，科技部現(xiàn)代服務業(yè)“十四五”戰(zhàn)略研究專題組專家，中國演出行業(yè)協(xié)會旅游演藝分會專家委員會委員，全國上網(wǎng)服務場所星級評定委員會委員。
Song Yangyang is the Deputy Director of the Creative Industry Technology Research Institute of Renmin University of China, Deputy Director of the Key Laboratory of Cultural Brand Evaluation Technology, Culture and Tourism Ministry, and Distinguished Professor of Hunan University. He is an Art of National Social Science Fund project library expert, expert of the national key project library culture industry development into the Treasury Department, expert panel member of the culture and tourism industry think-tanks, special focus guide writing expert of the national key research and development program’s "culture science and technology and modern service industry", drafting expert group of the national medium and long-term science and technology development planning project, expert of the sixth national technology forecasting research, expert of the "14th Five-Year Plan" Research Group of Modern Service Industry of the Ministry of Science and Technology, member of the Expert Committee of Tourism and Performing Arts Branch of China Performance Industry Association, and member of the Star Assessment Committee of National Internet Service Placement.
劉茵夢 OUTPUT創(chuàng)始人
OUTPUT是國內領先的新型數(shù)字內容運營平臺，深度聚焦科技+藝術領域的內容創(chuàng)新，致力于助推視覺體驗產(chǎn)業(yè)全面數(shù)字化升級。運用專業(yè)的跨領域、跨學科全鏈路能力，整合全球前沿數(shù)字內容創(chuàng)作者獨家簽約資源，提供引領市場趨勢的創(chuàng)新數(shù)字體驗整體解決方案。合作方包括故宮、騰訊、LVMH集團、中國新天地、小米集團等，致力于成為最具時代性的新型內容平臺。創(chuàng)始人劉茵夢2019年入選福布斯中國30位30歲以下精英榜單并擔任普華永道NextGen全球委員會董事。
Liu Yinmeng is the Founder of Output. Output is a leading new digital content operation platform in China. It focuses in-depth on content innovation in the field of science and technology and art, and is committed to promoting the comprehensive digital upgrade of the visual experience industry. By linking cross-disciplinary professions and academic fields, the company integrates exclusive contract resources of global cutting-edge digital content creators to provide innovative digital experience solutions leading the market trends. In its mission to become a key contemporary new content platform, output’s partners include the Palace Museum, Tencent, LVMH Group, China Xintiandi, and Xiaomi Group. Liu Yinmeng, was included in the Forbes China 30 Under 30 list in 2019 and serves as a director of PwC NextGen Global Committee.
七、承辦院系
清華大學新聞與傳播學院于2002年4月21日正式成立。多年來，從中文系的編輯學專業(yè)到傳播系，直到成立新聞與傳播學院，憑借日益增強的新聞學和傳播學的學科基礎，圍繞著國際傳播、影視傳播、新媒體傳播、媒介經(jīng)營與管理等主要方向，清華大學逐漸形成了精干的新聞與傳播教學科研師資團隊，增強了在學界、業(yè)界的影響力，尤其在國際傳播、媒體與科技、藝術相結合和影視理論與批評等方面的學術研究中取得一定的優(yōu)勢。
The School of Journalism and Communication of Tsinghua University was officially established on April 21, 2002. Over the years, from the Chinese department’s Editing major to communication studies and revolving around key topics of international communication, film and television transmission, new media, media operation and management, an increasing strong foundation has been built for journalism and communication studies discipline and academic team at the University. The School has enhanced its influence in academia and industry, and is renowned for academic research in international communication, the combination of media and technology, the integration of art, and theory and critique of film and television.
